Today, every marketing strategy should include an online presence. A website is the foundation on which businesses build their marketing strategies as that is where most conversions happen, where people can find information about the business and its products and services, reach the business and much more. However, many businesses also work with a mobile app development agency to build mobile apps. Having both is great because potential customers now spend more time on mobile apps than on websites.
But, building and maintaining both is costly and time-consuming, leading to many businesses wondering which of the two is the better option so they can focus on it. In this article, we compare web apps and business websites so you can pick the best one for your business.
Device Integration
To use your business website, users would have to install a browser. With an app, they can install it and have access to everything you have to offer without relying on browsers which many users do not trust due to tracking, fingerprinting and other issues.
Apps are also convenient because reaching your business and finding the information a user needs takes fewer steps on an app than on a website. Mobile app developers in the UK can also optimise your app to make it so fast that using a website seems like the worst option.
A Better User Experience
Since mobile apps are built for small devices, they provide an optimal experience for users. On the other hand, websites are built to be responsive, so they adapt to different screen sizes. While things have improved in recent years, building a website that provides the exact same experience on every device is still very challenging.
The best mobile app developers in London can ensure an optimised user experience since they focus on optimising it for small devices and nothing else. If you need an app that provides a superior user experience over a website, hire an experienced app development agency UK to build one for you.
Offline Use
Another consideration when considering an app or website for your business is offline use. Developers can now build apps that can pull all the data they need into a mobile device when a user has an internet connection to make it available when they do not have one.
Some level of client caching is possible for websites, but this approach has some serious drawbacks. One of these is limited storage which doesn’t allow websites to store all the data they need, so an internet connection is still required for the best experience.
Other challenges have to do with the security of the data stored on the device and the website having to depend on user settings and preferences to ensure it can store all the data it needs.
Monetisation
There are numerous ways to monetise an app or website. These include selling products and services, ads, sponsored content, subscriptions and more.
Both websites and mobile apps have their strengths and weaknesses. A website is the best option for reaching as many people as possible. However, an app provides a better user experience, brings users closer to the business as there is no browser between both parties, and allows for personalisation and customisations not available on websites
